PROJECT: Building a Strategic Growth Plan


A global exhibition and tradeshow company had recently implemented a 3-year growth plan, but couldn’t deliver on it. With a change in leadership and a rapidly shifting external environment, the company realized the growth plan had to be completely rebuilt. They turned to BottomLine Group for guidance and support.


Our team took the lead and established a 4-step process that guided the client through planning, assessment, strategy, and delivery. The deep dive approach involved multiple market analyses to determine the areas with the highest growth potential. We also analyzed and assessed the viability of entering new markets such as Canada and Cuba.

Bottomline Results

The new, long-range growth plan we developed was a show-stopper. The plan provided the client with clear strategic direction for:

Modernizing digital capabilities

 Increasing employee retention and engagement

Reassessing and repositioning M&A opportunities

Focusing on business development in each of the company’s sectors