A global travel organization was assessing the viability of expanding an existing offering in the North American market. A tricky task. As part of the stakeholder presentation, the Group Head required a business case which contained extensive market and opportunity sizing estimates for the Loyalty Point Redemption space. BottomLine Group was engaged to assess the current state of the North American market, including the overall market size and competitive landscape.
Our team quickly got to work and accessed multiple data sources through various channels, including face-to-face interviews with industry insiders. We then worked with several independent data providers to data mine key metrics, and used internal modelling techniques to validate the market segment groupings.
By leveraging our extensive Travel industry expertise and proven research processes, we provided our client a comprehensive report that featured:
Clearly defined growth opportunities based on market and market size, in particular the section of the market that was deemed to be the most accessible and profitable
Well-defined considerations for the management team around areas of the market to focus on and expand in