Bill is a senior consultant at BottomLine Group and focuses on all things related to marketing and customer strategy. He is an expert in analyzing customer data and research to identify the most valuable target markets. Bill has led marketing strategies and go-to-market programs that have won both Canadian and International Awards for creativity and performance. He has more than 20 years of experience in developing and deploying strategies and plans for Brand Management, New Customer Acquisition, Customer Loyalty and Customer Experience Management.
- Customer Research and Analysis
- Customer Segmentation
- Business and Marketing Planning
“I always start with the end in mind. I make sure we are clear on what the client needs at the end of the engagement and then work through all the detailed steps for success.”