David MacLeod
David MacLeod
Director

David is a veteran marketing executive with over 25 years of strategic and tactical experience, creating solid strategies and then bringing them to life. The breadth of his engagements spans a wide range of verticals in both the BTC and BTB fields. His depth of consulting and client-side experiences in traditional and digital arenas has provided him with unparalleled knowledge of how to successfully plan and execute integrated marketing & sales programs across multiple channels.

Expertise:
  • Marketing and Sales Strategy
  • Digital Marketing
  • Loyalty and 1:1 Marketing
  • myPractice Learning Solutions
  • Customer Relationship Management (CRM)
How David makes a difference at BLG:

“I enjoy the integration of creative ideation with the power of data and analytics to help clients achieve elegant and effective solutions to their marketing and sales challenges. By listening closely to clients, I can penetrate to the root of an issue and leverage my experience to identify the best way forward.”